The ITI Group operates an array of media businesses that develop, aggregate and distribute differentiated and compelling content. In pursuing its vision, the ITI Group seeks to maximise its value by (1) managing a conglomerate of media businesses, each on its own pursuing a value maximising strategy based on diversified revenue streams and (2) to create incremental value by capturing group synergies and building brands attractive to the segments of the market providing the highest returns.
ITI Group aims to establish a unique position in the Polish multi-media sector spanning content production, content syndication, content aggregation and distribution to maximise value in each link of the value chain. ITI Group's offering is aimed at the more demanding and affluent target audience, who are between the ages of 19-49 living in urban areas, well-educated and have above average incomes. This target group is attractive to the majority of advertisers due to their purchasing power, opinion forming and growth perspectives. By building an increasingly attractive selection of programs and multi-media products, based on ITI Group's utilisation of many years' in-depth knowledge of the Polish market and complemented by market research, allow ITI Group to customise its programming to the expectations of the target audience. The ITI Group implements a marketing strategy aimed at reinforcing brand awareness among audiences in various business segments. Each of the ITI Group companies' brands is cross-promoted by other ITI Group companies in order to gain the trust and loyalty of audiences, as well as to generate interest in other areas of the ITI Group's operations. Through the optimisation of their value chain and group synergies, ITI Group intends to grow its advertising revenue and, at the same time, increase direct revenues from the sale of a variety of services and products aimed at this target group.
One of the ways ITI Group is seeking to extend its current strengths is by concentrating on its business in the electronic media sector through the creation of high quality content, entertainment and thematic formats to all forms of electronic media, namely, ITI Group's TV channels, internet portal and network of multi-screen cinemas. These are then supplemented with third party formats which have content of an equally high standard.
The effective implementation of the ITI Group's business strategy is dependent on maintaining its investment portfolio of companies, whose long-term competitive position results from their current market share, as well as from the strength of ITI Group's brands. One company in particular, is the TVN channel, which over the last few years regularly reports growing audience shares and is the most trusted channel among viewers and one of Poland's most trusted brands according to the Trusted Brand poll of 2002 and 2003. The Onet.pl portal has had a similar success with its being the largest Internet portal in Poland and is, furthermore, considered to be the most trusted and visited web page in the Polish internet. Onet.pl is Europe's second largest portal measured by page views. In addition, Multikino, Pascal, OPM, Tenbit.pl, ITI Home Video, ITI Cinema and ITI Film Studio are leading brands capable of holding a long-term competitive position against their respective competitors.
A major successful feature of the ITI Group's business strategy comprises its ability to create and implement unique, innovative ventures and program standards and effectively turn them in to highly efficient businesses. Due to this, the ITI Group's media companies have become benchmarks in the industry and are both strengthening relationships with their current customers and winning new ones.
ITI Group's ability to apply their strategies in the future arises from the successful amalgamation of the ambition and drive of their young dynamic teams together with the experience and professional expertise of the ITI Group's Board of Directors and the management constituting the Management Board's who are responsible for the individual corporations of the Group.
A major successful feature of the ITI Group's business strategy comprises its ability to create and implement unique, innovative ventures and program standards and effectively turn them in to highly efficient businesses. Due to this, the ITI Group's media companies have become benchmarks in the industry and are both strengthening relationships with their current customers and winning new ones.
ITI Group's ability to apply their strategies in the future arises from the successful amalgamation of the ambition and drive of their young dynamic teams together with the experience and professional expertise of the ITI Group's Board of Directors and the management constituting the Management Board's who are responsible for the individual corporations of the Group.